Now accepting early access requests.

You were hired to grow brands, not manage spreadsheets.

SEQUOIA guides your team through a structured, six-step brand planning process.

Our AI does the analysis, your team makes every call.

The planning problem

You know the drill.

It's July. The brief from above says "brand plans due by end of October."

So the process begins. Again.

A brand manager opens last year's deck. Someone else starts a new spreadsheet. Three agencies are briefed on sections. A shared drive fills up with files called "Brand Plan FINAL v7 (use this one).pptx"

By the time October arrives, the plan is half strategy, half compromise – and everyone knows it'll be out of date before it reaches the retailers.

This isn't a people problem. It's a process problem.

The tools your team are using were never built for this.
SEQUOIA was.

📄 Brand Plan v2 DRAFT.pptx 📊 Q3 Category Data.xlsx 📝 Agency Brief v2 REVISED.docx 📄 Brand Plan FINAL v3.pptx 📋 Consumer Research Mar24.pdf 📊 Budget Tracker v4.xlsx 📄 Brand Plan FINAL v5 (OLD).pptx 📝 Notes from CMO call.docx 📄 Brand Plan FINAL v7 (use this one).pptx 📄 FINAL FINAL plan_Oct.pptx 📋 Comms Plan DRAFT v2.pdf 📄 Brand Plan v6 IGNORE.pptx

Your analyst just got a very fast colleague.

Six steps. Zero shortcuts.

The SEQUOIA framework.

The SEQUOIA framework mirrors how the best brand teams actually work – sequentially, rigorously, with every decision documented. Each step is gated: no one moves forward without formal approval.

Situation Analysis

Upload everything you have – research, category data, consumer studies. SEQUOIA reads them all and hands back a structured 5Cs analysis in minutes.

Gate: team approval

Brand Strategy

SEQUOIA surfaces the strategic gaps and logical inconsistencies before you commit – so your positioning is pressure-tested, not just written down.

Gate: team approval

Brand Objectives

SEQUOIA pushes back on vague goals and builds a SMART, commercially grounded KPI framework consistent with the strategy you approved in Step 2.

Gate: team approval

Brand Activation

SEQUOIA maps every activation back to a stated objective – so your media plan, shopper plan, and creative briefs are pulling in the same direction.

Gate: team approval

Brand Investment

SEQUOIA stress-tests your investment logic against your stated objectives and flags the misalignment before the finance team does.

Gate: team approval

Enablers

The capabilities you don't have, the agency relationships you need to fix, the sign-offs that will quietly kill the plan if nobody names them.

Gate: final sign-off

Capabilities

What SEQUOIA does for your team.

AI-powered analysis, boardroom-ready outputs, and cross-step reasoning – combined in a single structured workflow.

Analysis

The heavy analytical lifting.

Upload your brand data, research files and reports. SEQUOIA's AI synthesises it all into structured, boardroom-quality analysis in minutes, not weeks.

Multi-file upload

PDFs, Word docs, PowerPoint decks, Excel sheets. Upload 20+ files at once – SEQUOIA reads and cross-references them all.
Structured 5Cs output

Company · Customers · Competitors · Channels · Context – presented as a comprehensive summary plus five detailed analysis slides.
Human approval at every gate

No step opens until the prior one is formally approved. The AI assists – the team decides.

Output

Boardroom-ready at every stage.

Export PowerPoint, PDF or Word at any step – or as a full plan once all six gates are approved. Full version history and amendment log keep the whole team aligned.

PPTX, PDF, Word export

Export per-step decks or the complete brand plan at any point. Formatted for boardroom presentation.
Revision requests & amendment logs

Teams can raise revision requests, upload revised decks, and record amendments before approving any step.
Version history

v1.0, v1.1, v2.0 – every revision tracked, with downstream propagation warnings when a core step changes.

Reasoning

Quality of reasoning matters.

SEQUOIA uses enterprise-grade AI built for nuanced, long-context reasoning. Not a generic chatbot. A structured analytical partner that holds the whole plan in context across all six steps.

Enterprise-grade AI reasoning

Built for nuanced strategic analysis, not generic chat responses.
Cross-step reasoning

Flags inconsistencies between steps – like a channel allocation that doesn't match your target audience.
Your data stays private

Files are used solely for your analysis. Never used for training. Never shared.

Built for enterprise

Built for senior teams at large organisations.

SEQUOIA is designed for the reality of FMCG planning – cross-functional teams, senior stakeholders, corporate VPNs, and the expectation of boardroom-quality output.

GDPR compliant

Built for European enterprise. Data handling is fully GDPR compliant. Enterprise data processing agreements available on request.

Isolated per-team environments

Each team's plans, files, and outputs are fully isolated. No data is shared across organisations. Plans are visible only to members of your team.

Your data is never used for training

Files and brand data you upload are used solely to generate your analysis. They are never used to train AI models or shared with any third party.

Full audit trail

Every upload, approval, amendment, and revision is logged with timestamps and stored. Complete accountability from first file to final sign-off.

SEQUOIA is an AI-assisted brand planning platform built for FMCG teams. We believe the best brand plans come from structured thinking, rigorous process, and senior teams who are freed from the admin that slows them down. SEQUOIA exists to make that possible.

The SEQUOIA suite

Planning tools built for FMCG teams.

A growing set of AI-assisted planning tools – each one rigorous, gated, and built around the way great FMCG teams actually work.

Live now

Brand Planning

A rigorous six-step process – situation analysis to enablers – with AI reasoning at every stage and human approval at every gate. Boardroom-ready PPTX at each step.

5Cs Analysis Brand Strategy Objectives Activation Investment Enablers

Launch Brand Planning

Available now

Advocacy Strategy Planning

Plan and structure your brand advocacy strategy with AI – from ecosystem mapping through programme architecture to measurement frameworks. Identify the advocates who matter most to your brand, design structured engagement programmes, and build measurement frameworks that connect advocacy activity to commercial outcomes. Rigorous, gated, and export-ready.

Ecosystem Mapping Programme Architecture Measurement Framework

Launch Advocacy Tool

In development

Innovation Strategy Planning

Structured AI-assisted planning for new product and category innovation – from opportunity identification through to launch readiness. Built for the pace of FMCG innovation cycles.

Opportunity Mapping Concept Development Business Case Launch Readiness

In development

Pricing

Simple, transparent pricing.

One complete brand plan on SEQUOIA costs a fraction of a single strategy agency engagement. And unlike the agency, it doesn't walk out the door when the project ends.

A brand × market combination is one complete brand plan for a single brand in a single market. Heinz Ketchup Ireland and Heinz Ketchup UK are two separate combinations.

Single

€8,600

per brand × market plan

For teams planning a single brand in one market.

1 brand × market combination
Unlimited users
All 6 SEQUOIA steps
PPTX, PDF and Word export
Version control and audit trail
Email support

Get started

The brand planning season is coming. You already know how it ends if nothing changes.

Join the waitlist. Be the first to experience a better way to build brand plans.

You're on the list.

We'll be in touch when your spot is ready. Expect a message from hello@usesequoia.com.

We'll be in touch within 48 hours. Expect a message from hello@usesequoia.com.

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